I must admit when I was first approached by Myraid PR about attending a blogger event in London about Tena Lady Pants Discreet my first reaction – “Oh no I don’t want to write about that”!! but champagne afternoon tea in a Kensington Hotel, and a pampering session in a Chelsea salon – I thought why not!!
Arriving at the very stylish and elegant Apmpersand Hotel decorated in neutral tones with vintage pieces among the modern fixtures – I really wanted to steal one of the green velvet armchairs in our meeting room.
The day kicked off with a glass of bubbly that kept flowing during the presentation from Anna McCrory Tena Lady Senior Brand Manger.
What was surprising is that 49% of women admit to having bladder weakness of a varying degree at some point in their lives and that is just the ones who are prepared to be open about it? Anna told us that when they first started to approach magazines about featuring their products non of them would even take an advert from them – that is how taboo the subject was, it is getting better now and Myraid PR are on board to try to get the subject talked about as it affects so many women (and men) for various reasons.
Since my gallbladder operation I must admit I have had a few “Opps moments” and as you get older your pelvic muscles get weaker and something as simple as a sneeze or laughing can cause a small amount of leakage!! Anna explained that in order to dispel some of the taboo and to create a product that women felt they could have confidence but also still feel feminine they asked lingerie designer Ceri Williams to create a “pretty” pant that still had all the abosorbency and odour control of the other ranges. allowing women to wear whatever they want knowing that any weakness would go unnoticed by anyone else – “when you feel good and confident in what you wear it reflects all over”.
Tena Lady wants to get rid of the taboo of bladder weakness by creating a range of products that give women their confidence back and empower them to carry on with their lives regardless. So lets get it out in the open – we sit and talk period pains, hot flushes and the menopause but this seems to be left unsaid – it is nothing to be ashamed of as it happens to most of us at some point in our lives to lets #talktenapants!!
Next on the agenda was leading personal development coach Ursuline Edwards-Sutton gave us advice on dressing for success, finding our colours and styles that suited us along with tips on how to create a capsule wardrobe – as a qualified image consultant and stylist none of this was new to me but she was informative and entertaining.
Ursuline putting us through our “colours”.
Lunch was a tasty selection of sandwiched, bagels, and chesses washed down with more fizz!!
Shortly after lunch two cars arrived and wisked us through the leafy streets past elegant London townhouses ( I have always wanted one of this – if I ever win the Euro Millions!) to the Kings Road for a blow dry and pamper from Duck and Dry
As we waited for our turn with yet more fizz I sat down an chatted with fellow bloggers Linda from The Lavender Barn, Tracey from Fighting Fifty, Sharon from Best Before End and Afra Mad Mum of 7 and finally Denise from The Fifty Plus Coach.
One thing that I will take a way from the event is how wonderful it was to meet such inspiring 50 plus ladies who not only look fabulous but are not conforming to the middle age stereotype but enjoying life, living it to the full and doing it in style!!
